NESTA/OpenMute, August 2009
Andy Gibson (ed.), Nigel Courtney, Amy Sample Ward, David Wilcox and Prof. Clive Holtham

At the time of its publication in 2009, Social by Social was the UK’s first comprehensive practical guide to using social technologies for social impact. It was commissioned by NESTA, published by OpenMute and co-authored by Andy Gibson, Amy Sample Ward, David Wilcox, and Dr Nigel Courtney and Professor Clive Holtham of Cass Business School.

The book explains how the new technology tools for social interaction are changing society, and how individuals and organisations with a social conscience can use them to do more good.

if you’re interested in using social media in your organization, and you should be, Social by Social is the real deal.
— Craig Newmark, Founder of Craigslist